Direct Marketing Association co-sponsors research on customer engagement and loyalty; findings expected in July 30 report. By Mark TaralloHow effective are social media marketing efforts? It’s a question that some association executives have asked themselves, and some answers may be forthcoming later this month, courtesy of the Direct Marketing Association. The DMA and COLLOQUY magazine are collaborating on a research initiative aimed at exploring, among other things, social media effectiveness metrics and spending trends. Results are expected to be issued in a report available for purchase on July 30, according to the DMA. The two sponsors will also hold a webinar based… Read More